Drip Gym is a multi-state IV iron therapy provider in the United States on Shopify. Before the multi-state expansion phase (April 2026 to present), the store covered 4 states with legacy city templates and a forced cart-to-checkout booking path. Marceline Studios expanded coverage to 14 states, built 60 new pages in the expansion phase (50 new city landing pages and 10 state product pages), bringing the live city total to 83, migrated 13 legacy city templates to a unified pattern, deployed 16 state product templates, remediated 718 invalid structured data items, rebuilt booking as a same-page Servicify modal, and shipped a JSON-driven provisioning pipeline with 63 passing automated tests. Retainer ongoing since October 2025.
During our engagement, Drip Gym's monthly average revenue moved from $54,000 to $68,000. Revenue is influenced by more than the website. This is the period figure the client shared with us.
IV Iron TherapyUnited States (Multi-State)
Drip Gym
50 new city pages in expansion (83 live), 10 state product pages, 4→14 states, Servicify booking modal, 718 schema fixes, 63-test provisioning pipeline.
- Engagement
- Ongoing retainer since October 2025
- Timeline
- Ongoing retainer since October 2025 · Multi-state expansion phase: April 2026 to present
- Service
- IV Therapy Web Design →
What was Drip Gym's problem before the rebuild?
The live Shopify store covered 4 states while the business operated across more markets. City pages used legacy templates that did not share one pattern. Booking forced patients through cart-to-checkout instead of selecting location and package on the same page.
Structured data across the theme had 718 invalid items that needed remediation. Brand presentation was inconsistent across theme files until a client-approved sitewide correction.
How do you build 50 new city landing pages in an expansion phase without breaking a live store?
New pages are provisioned through a JSON-driven pipeline on Shopify Liquid templates. The pipeline uses write gates and manifest scoping so each batch of pages is created against an explicit manifest rather than ad-hoc theme edits.
63 automated tests cover the provisioning pipeline; all are passing. Multi-state expansion phase: April 2026 to present - 60 new pages added (50 new city landing pages and 10 state product pages), bringing the live city total to 83. Thirteen legacy city templates were migrated into the unified pattern.
What does a multi-state IV therapy site architecture look like?
State coverage expanded from 4 states to 14 during the multi-state expansion phase (April 2026 to present). Sixteen state product templates are live in the production theme. City and state pages share Liquid templates fed by JSON provisioning rather than one-off manual copies.
Published service pricing on the store uses a single-session price of $400 and a package of 6 at $2,000. Article and FAQPage schema are implemented on blog articles.
How was the booking flow changed?
The previous flow sent patients through a forced cart-to-checkout redirect. The rebuilt flow uses a same-page modal where the patient selects location and package before booking.
Appointments are wired to Servicify through that modal. Location and package selection happen before the Servicify handoff rather than inside Shopify checkout.
What structured data work was completed?
718 invalid structured data items were remediated sitewide across the Shopify theme.
Article and FAQPage schema are implemented on blog articles as part of the structured-data program.
How long did the expansion take?
Marceline Studios has held an ongoing retainer with Drip Gym since October 2025. Multi-state expansion phase: April 2026 to present - includes the 60-page build, template migration, schema remediation, booking rebuild, and provisioning pipeline work listed above.
What does a project like this cost?
Drip Gym's published IV iron therapy pricing on the store is $400 for a single session and $2,000 for a package of 6. Marceline Studios fees for this retainer are scoped per engagement and are not published on this case study page.
What does the ongoing retainer cover?
The retainer has been active since October 2025. Multi-state expansion phase: April 2026 to present - new city and state pages via the provisioning pipeline, theme template work, structured data remediation, Servicify booking integration, and sitewide brand consistency updates across 15 theme files (client-approved).
- JSON-driven page provisioning with write gates, manifest scoping, and 63 automated tests
- Shopify Liquid template development and legacy city template migration (13 templates)
- 16 state product templates in the production theme
- Servicify appointment integration via same-page booking modal
- Structured data remediation (718 invalid items) and Article/FAQPage schema on blog articles
- Brand consistency correction across 15 theme files
What revenue figure did the client share during the engagement?
During our engagement, Drip Gym's monthly average revenue moved from $54,000 to $68,000. Revenue is influenced by more than the website. This is the period figure the client shared with us.
What do clinic owners ask about a multi-state Shopify rollout?
- What platform is Drip Gym on?
- Shopify with Liquid templates. New city and state pages are provisioned through a JSON-driven pipeline with write gates, manifest scoping, and 63 automated tests.
- What is the timeline for this engagement?
- Ongoing retainer since October 2025. Multi-state expansion phase: April 2026 to present.
- What does a state rollout include?
- Multi-state expansion phase: April 2026 to present - coverage expanded from 4 states to 14; 60 new pages (50 new city landing pages and 10 state product pages), bringing the live city total to 83; 13 legacy city templates migrated to a unified pattern; 16 state product templates in the production theme.
- How does the booking integration work?
- Patients book through a same-page modal with location and package selection. The modal connects to Servicify for appointments and replaced the previous forced cart-to-checkout redirect.
- What does the ongoing retainer cover?
- Shopify theme and template work, JSON provisioning pipeline maintenance, structured data remediation, Servicify booking integration, new city/state page builds, and client-approved brand consistency updates across 15 theme files.
What did Drip Gym's partner say about the build?
Saad Dar, Partner - DripGym · Landing pages for 12 services
Transcript of the video testimonial
Saad Dar, Partner - DripGym
I worked with Marceline Studios for a couple of different projects. One of them was working for a med spa that's providing different kinds of services, IV drips, weight loss, things like that. We were working on a Shopify page, and Marceline Studios helped us basically rebuild the entire website, page by page, for all the 12 services. Their owner is very professional. He's got excellent communication. They do a great job with following up and good feedback, and I'd love to use them again. I definitely recommend it.
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