Site Ownership
Growth99
Platform-hosted templates — you rent, not own the codebase
Marceline Studios
Full code ownership — your site, your hosting, your data
Platform Comparison · 2026
Growth99 vs Custom Healthcare Web Design: Feature Comparison for Med Spas
Growth99 offers med spa marketing packages with templated websites and managed campaigns. Custom healthcare web design gives you full ownership, unique branding, and SEO architecture that platforms can't replicate. This is a feature comparison — not a price comparison — to help you choose the right path.
Book a Free Strategy CallSite ownership
Growth99
Platform
Marceline
You own code
Custom branding
Growth99
Template
Marceline
Fully bespoke
SEO flexibility
Growth99
Limited
Marceline
Full control
Compared
Growth99
Winner for clinics
Marceline Studios
Side-by-side: Growth99 vs Marceline
Branding & Design
Growth99
Template-based layouts shared across many med spas
Marceline Studios
Fully custom design — unique to your practice and market
SEO Flexibility
Growth99
Limited page structure and schema control within platform
Marceline Studios
Custom URL architecture, treatment clusters, 9+ schema types, GSC optimization
Performance
Growth99
Shared platform infrastructure, variable load times
Marceline Studios
Next.js SSG — sub-2s loads, Core Web Vitals optimized
Integrations
Growth99
Pre-built med spa tool integrations within ecosystem
Marceline Studios
Any booking system, CRM, or automation (n8n) — no vendor lock-in
Long-Term SEO Value
Growth99
SEO tied to platform — equity stays with the vendor if you leave
Marceline Studios
SEO equity builds on your domain — portable and compounding
The technical reality for healthcare clinics
Platform lock-in vs asset ownership
Growth99 model
Growth99 hosts your site on their platform. If you leave, you lose design, SEO equity, and integrations tied to their ecosystem.
Custom build
You own your Next.js codebase, domain authority, and hosting. Your SEO investment compounds on your domain — portable forever.
Competing in saturated med spa markets
Template site
Template layouts look identical across practices. Google struggles to differentiate your brand from hundreds of similar med spa sites.
Custom architecture
Unique design, treatment-specific landing pages, and neighborhood-level schema help you stand out in Miami, NYC, LA, and Austin searches.
The Verdict
Growth99 can be a reasonable starting point if you want an all-in-one med spa marketing package with minimal setup. But practices serious about unique branding, competitive SEO, and owning their digital asset long-term benefit from custom healthcare web design.
Book a Free Strategy CallFrequently Asked Questions
What is Growth99?
Growth99 is a med spa marketing platform offering website templates, SEO services, and digital marketing tools bundled for aesthetic practices. It's designed for practices that want a managed, platform-based approach.
Can I switch from Growth99 to a custom website?
Yes — we migrate practices off platform templates to custom Next.js sites. We preserve content where possible, implement 301 redirects, and rebuild treatment-page SEO architecture that platforms typically can't support.
Which is better for local SEO — Growth99 or custom?
Custom sites allow neighborhood-level landing pages, granular LocalBusiness schema, and treatment-specific content clusters that template platforms restrict. In competitive markets (NYC, Miami, LA), this flexibility often determines Map Pack visibility.
Does Marceline offer ongoing marketing like Growth99?
We offer monthly retainers ($250+/mo) covering SEO monitoring, content updates, and performance reporting — plus n8n automation for lead follow-up. It's à la carte rather than bundled, so you pay for what your practice actually needs.
Explore all comparisons
Honest side-by-side guides for every option clinics consider before hiring a healthcare web design agency.
Next step
Ready for a healthcare site built to rank and convert?
Book a free strategy call — we'll research your practice and recommend the right approach.