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Website Retainer

A site that keeps performing after launch day

Monthly SEO, speed monitoring, content updates, and security - without hiring a full-time developer.

Book a call →
Website retainer visual

Fit

Who this is for

  • Clinic owners whose site launched 6+ months ago and rankings or speed have slipped
  • Practices adding treatments quarterly who need new pages without a full rebuild project
  • Teams who want one partner for SEO audits, fixes, and small UX improvements

How it works

Process timeline

Clear milestones - what you do vs. what we handle.

  1. 1

    Month 1

    Baseline audit

    You

    Share analytics & priority treatments

    Marceline

    Technical + SEO audit, 90-day roadmap

  2. 2

    Monthly

    Sprint delivery

    You

    Approve tasks from monthly report

    Marceline

    Implemented fixes, new pages, CWV & ranking updates

  3. 3

    Quarterly

    Strategy review

    You

    30-min call

    Marceline

    Competitive check, roadmap refresh

Scope

Deliverables checklist

  • Monthly SEO & performance audit report
  • Core Web Vitals monitoring
  • Content & treatment page updates (scoped monthly)
  • Security patches & dependency updates
  • Broken link / indexation checks
  • Asana board with visible task status

Proof

Real clinic results

Drip Gym
IV Iron Therapy

Drip Gym

50 new city pages in expansion (83 live), 10 state product pages, 4→14 states, Servicify booking modal, 718 schema fixes, 63-test provisioning pipeline.

Read case study→

FAQ

Common questions

Is your team offshore? Will I get a dedicated point of contact?+

Marceline Studios is US-focused healthcare web design. You work directly with the founders on strategy and audits; production is handled by our vetted team with async updates in your timezone - not anonymous offshore ticket queues.

Who owns the code and content after launch?+

You own your domain, content, and codebase. We hand off repo access, CMS credentials, analytics, and documentation. No proprietary lock-in - you can move hosting or hire another dev without our permission.

What happens after the site goes live?+

Every build includes launch QA, Search Console setup, and a handoff walkthrough. Optional monthly retainers cover SEO monitoring, content updates, and technical audits - or we train your team to run day-to-day updates.

We already paid for the build - why a retainer?+

Google algorithms, competitors, and your service menu keep moving. Retainers cover the ongoing work - new keywords, speed regressions, seasonal pages - that a one-time launch doesn't include.

What's included vs. extra project fees?+

Retainer covers maintenance, audits, and scoped monthly tasks. Major redesigns or 10+ new pages are quoted separately - you'll always see the split in your monthly plan before work starts.

Engagement models

Value-driven systems scoped after your live audit

Scope is confirmed after a 15-minute audit based on page count, integrations, content, and market requirements - we do not quote blindly.

01

Single-location clinics & med spas

Solo Practice Growth Engine

Single location

A fast Next.js system for single-location clinics that need credible patient acquisition without plugin bloat. Core Web Vitals-first delivery with HIPAA-aware forms and treatment pages mapped to local search.

  • Performance-focused mobile architecture (App Router + caching)
  • Treatment-specific landing pages with MedicalBusiness schema
  • GA4 + GSC conversion instrumentation from day one
  • HIPAA-aware intake flows - no PHI in marketing analytics
Book a callSee how we work
02
Most requested

Growing regional groups

Multi-Location Market Dominance

Multi-location

Geographical directory structures, per-location SEO, and multi-practice EMR handoffs for groups expanding across cities. Built for coverage - not duplicate city-swap pages.

  • Unique location pages with geo-coordinates + LocalBusiness @graph
  • Service-area content systems for 2–5+ clinics
  • Lead routing by location, service line, and provider
  • Jane App, Athenahealth, or Aesthetic Record integration scoping
Book a callView multi-state work
03
Custom scope

Enterprise clinical networks

Enterprise Clinical Infrastructure

Enterprise

Custom-scoped infrastructure based on locations, integrations, workflows, and compliance. For networks that have outgrown template platforms.

  • Custom patient dashboards + async telehealth workflows
  • Enterprise EHR API integration layer (where commercially justified)
  • Role-based access, audit logging, and compliance review
  • Executive reporting + technical roadmap governance
Book a callDiscuss enterprise fit

Marceline Studios

Ready for Website Maintenance & Retainer?

Book a live audit - we'll scope timeline, deliverables, and fit for your practice.

Book a call →

Your technical delivery partner

Good ideas deserve great engineering.

Custom platforms, integrations and dependable product delivery for ambitious businesses and agencies.

Start a conversation Explore our work
Marceline Studios

Founder-led product engineering. Built for the businesses creating what comes next.

Ideas, project updates and engineering notes.

hello@marcelinestudios.com

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